Adoption Of Digital Technologies Research Articles

The digital revolution in India: bridging the gap in rural technology adoption

This study investigates the factors that influence the adoption of digital technology in rural areas of India, with a focus on the Digital India Program (DIP). By analyzing the age distribution, education levels, technology adoption rates, and utilization patterns among rural populations, this research provides insights into the effectiveness of the DIP in targeting specific demographics and promoting digital inclusion. Quantitative data were collected from 400 respondents in Kalahandi District in the Odisha state of India. The data collected were analyzed using SPSS. The findings reveal a predominantly young population in rural India, indicating a workforce with significant economic potential and a higher likelihood of embracing digital technologies. Moreover, the study highlights the high levels of education among respondents, indicating a population well-equipped to understand and benefit from digital initiatives. Unexpectedly, the research shows a higher rate of digital technology adoption among female respondents, challenging the perception of gender disparities in technology access. This finding suggests that the DIP has played a vital role in bridging the gender gap and empowering women in rural areas. Additionally, the study uncovers a trend towards mobile-based services over computer-based services, signaling a shift in technology utilization patterns. This emphasizes the need to prioritize mobile technology and improve connectivity in rural areas to ensure wider access to digital platforms.

E-commerce development, poverty reduction and income growth in rural China

PurposeThis research examines the impact of the National Rural E-commerce Comprehensive Demonstration Project (NRECDP) on poverty reduction and income growth in rural China.Design/methodology/approachThe study develops a theoretical framework, which considers the role of geographical, technological, institutional and cultural factors for the e-commerce poverty alleviation (e-CPA) model. Empirically, this study applies the difference-in-differences (DID) model and the event study approach to evaluate the effectiveness of NRECDP on the basis of large-scale county-level and household-level panel data spanning 2010 to 2020.FindingsThe study found that the NRECDP, as a government-led, information and communication technology (ICT)-enabled, market-based program, has led to a significant increase in per capita output of primary industry employees, as well as in the disposable income of rural residents, especially those in national-level poverty-stricken (NP) counties. The interventions of the NRECDP achieved these positive outcomes through transportation and Internet infrastructure improvement, ICT adoption and human capital accumulation in impoverished towns and villages in remote rural areas. These effects are larger in the eastern region of China, followed by the central region, whereas the weakest effects were found in the western region. However, we found little evidence of the NRECDP increasing household developmental expenditure.Research limitations/implicationsThe study findings have important practical and policy implications for rural e-commerce development and self-sustained poverty alleviation solutions. The research revealed the significance of government NRECDP interventions for increasing rural income, reducing living costs, and empowering the rural population in its multiple social roles, namely, as consumers, producers, employees and microentrepreneurs. The local cultural context may also play a role in ICT adoption and entrepreneurship cultivation with a downstream effect on the effectiveness of e-CPA practices. Policymakers would need to ensure a supportive entrepreneur-friendly environment for rural e-commerce development and continue implementing progressive policies for poverty alleviation.Originality/valueThis study explores poverty alleviation issues in China by developing for the first time a multi-faceted framework that is subsequently tested by both county-level and household-level large-scale observations. Also, it is the first study to provide nationwide empirical evidence on the effectiveness of e-CPA in narrowing down the spatial and digital divides in China. In addition to the impact of geography, technology and governmental support, this study also sheds light on the role of culture in the adoption and diffusion of digital technologies and as a source of local entrepreneurial opportunities.

Therapies go digital. What drives physicians' acceptance?

National healthcare systems face multiple challenges, including the increasing demand for care and decreasing availability of healthcare professionals. Digital health technologies represent opportunities that offer improved efficiency, accessibility, and patient care. In this scenario, Digital Therapeutics are technological advancements to treat or alleviate a disease and deliver a medical intervention with evidence-based therapeutic impacts and regulatory approval. Digital Therapeutics are a paradigm shift for physicians, who exercise caution in terms of trust and wide usage. Digital Therapeutics represents an opportunity and a challenge in healthcare system integration. The research investigates the factors explaining physicians' acceptance of Digital Therapeutics. A research model that combines organizational mechanisms derived from Institutional Theory and rational factors derived from the Technology Acceptance model was developed. The model was tested through 107 responses from a survey distributed to the members of the leading Italian scientific society in Diabetology. Literature-based hypotheses were empirically tested through Structural Equation Modelling. The analysis confirmed the influence of Perceived Ease of Use on Perceived Usefulness and Perceived Usefulness on the Intention To Use Digital Therapeutics. Rules and norms impact Perceived Usefulness when considering the influence of the scientific society. Culture and mindset towards innovation within the hospital positively affect Perceived Ease of Use. The readiness of hospital facilities enhances the extent to which physicians perceive the ease of employing Digital Therapeutics in their daily practice. Instead, esteemed colleagues' opinions and guidelines from the scientific society reveal to physicians the value of Digital Therapeutics in patients' care pathways. Institutions should prioritize cultural, normative, and regulative aspects to accelerate physicians' endorsement of Digital Therapeutics. Findings advance the theoretical knowledge around clinicians' adoption of innovative digital health technologies, unveiling the interaction between rational and institutional factors. The results highlight practical implications for healthcare institutions and Digital Therapeutics manufacturers willing to promote their adoption.

The Impact of Digital Life on Oral Health: A Critical Review

The widespread adoption of digital technologies has transformed various aspects of daily life, including communication, entertainment, and work. This review examines the potential implications of digital life on oral health, focusing on behaviours such as increased screen time, sedentary habits, and altered dietary patterns associated with digital device usage. Additionally, the impact of social media on oral health perceptions and behaviours is explored. Furthermore, the role of digital tools, such as tele-health and mobile applications, in promoting oral hygiene and facilitating access to dental care is discussed. Understanding the multifaceted influence of digital life on oral health is crucial for developing effective preventive strategies and interventions to mitigate potential adverse effects and promote overall oral health and well-being in the digital age.

Technology Adoption in Material Procurement: An Empirical Study Applying the UTAUT Model Among Construction Companies in India

The Indian construction industry faces many challenges, such as low productivity, project delays and a lack of professionalism. To remain competitive, construction companies must adopt innovative technologies to make their operations more efficient. In this context, the management of companies needs to understand employee attitudes and perceptions of technology adoption to make investment decisions for adopting new technologies. This study aims to assess the employees’ perceptions of e-procurement as part of technology adoption in the construction sector. The popular Unified Theory of Acceptance and Use of Technology (UTAUT) framework was adapted to develop a study model with employee attitude added as a mediating variable. Data collected from 305 employees working in the materials departments of different private construction companies are analyzed using SPSS Amos, a covariance-based structural equation modelling (CBSEM) tool. The study results revealed the strength of the predictor variables in determining the predicted variable and the significant role of the mediating variable in shaping employee perceptions. The results can provide valuable information to the management of the construction companies about which factors promote the adoption and acceptance of digital technologies. This awareness is greatly helpful in changing or adjusting the situation to improve employee perceptions of accepting new technologies.

The impact of digital platforms on the creativity of remote workers through the mediating role of explicit and tacit knowledge sharing

Purpose Remote working has brought forward many challenges for employees as the phenomenon is still new for most employees across the globe. Some of these challenges may be addressed by the recent adoption of digital technologies by organizations. In this vein, our study explores the impact of digital platform capability on the creativity of employees through the mediating mechanism of explicit and tacit knowledge sharing. Design/methodology/approach The data were gathered from higher education institutes (HEIs) in a developing country, Pakistan which recently saw a major disruption during the Covid-19 pandemic. The proposed hypotheses were tested through Structural Equational Modeling (SEM) and the results confirmed our hypotheses. Findings The findings confirmed that the digital platform capabilities impact both tacit and explicit knowledge sharing among these remote employees. Likewise, the results also supported the mediating role of both explicit and tacit knowledge sharing on the creativity of these remote workers. Originality/value Our results are significant as they confirm the impact of digitalization on remote workers’ creativity predisposition. We thus advance the academic debate on the problems of knowledge sharing in remote working. We prove that digital capabilities outweigh the challenges created due to new forms of work driven by the pandemic. It further highlights the important areas to focus on while planning human resource policies in the new normal.

Smart cities, virtual futures? – Interests of urban actors in mediating digital technology and urban space in Tallinn, Estonia

Urban spaces are reconfigured as digital technologies are increasingly embedded into cities. While existing research has considered the role of urban actors in implementing digital technologies as part of the smart urbanism framework, it has insufficiently considered the role that urban space plays for individual stakeholders and the implications this has for how they contribute to digital cities. This article therefore explores the converging interests of urban actors in mediating digital technology adoption in urban space. It draws on literature on the spatial impact of digital technologies, digital urban growth, and urban governance theory to frame the agency of urban actors to mobilise resources and collaboration to protect their interests. The paper provides insight into how interests in digital technology adoption and in the use of urban space intersect in a middle-sized European city – Tallinn, Estonia – and how these interests converge between local key stakeholders in local governance. Based on a thematic analysis of interviews, it is argued that the potential of digital technologies to dislocate functionalities from physical urban space should be understood against the backdrop of local actors’ interests. It is therefore suggested that smart urbanism should be understood as a framework through which actors of the city attempt to seize the benefits of digital technologies without compromising their interests in urban space.

Impact of Digital Learning Tools on Student Performance in Kenya

Purpose: The aim of the study was to investigate the impact of digital learning tools on student performance in Kenya. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: Digital learning tools in Kenya enhance student engagement by offering interactive and accessible educational content. These tools enable personalized learning, allowing students to progress at their own pace. However, challenges like inconsistent internet access and limited digital literacy among teachers can hinder effectiveness. Despite these obstacles, the adoption of digital technologies has positively impacted student performance in Kenya. Unique Contribution to Theory, Practice and Policy: Technology acceptance model (TAM), constructivist learning theory & media richness theory may be used to anchor future studies on the impact of digital learning tools on student performance in Kenya. Educational tools should be specifically tailored to align with Kenya’s national curriculum. Develop national policies that promote the equitable distribution of digital learning tools across different regions, including rural areas.

Digitally Mediated Relationships: How social representation in technology influences the therapeutic relationship in primary care.

Relationships, built on trust, knowledge, regard, and loyalty, have been demonstrated to be fundamental to health care delivery. Strong relationships between patients and providers have been linked to more compassionate care delivery, and better patient experience and outcomes, and may be particularly important in primary care models. The rapid adoption of digital technologies since the onset of COVID-19 has led health care systems to seriously consider a “digital-first” primary care delivery model. Questions remain regarding what impact this transformation will have on the therapeutic relationship. Using a rapid ethnographic approach this study explores how patient and provider understandings of therapeutic relationships and digital health technologies may influence relationship-building or maintenance between patients with complex care needs and their care providers. Three team-based primary care sites in Toronto, Ontario, Canada were included in the study. Across the three sites 9 patients with chronic health conditions, 1 caregiver, and 10 healthcare providers (including family physicians, family medicine residents, social workers, and nurse practitioners) participated. Interviews were conducted with all participants and 8 observations of virtual clinical encounters (phone and video visits) were conducted. Using social representation theory as a lens, analysis revealed that participants’ constructions of therapeutic relationships and digital technologies were informed by their identities, experiences, and expectations. For participants to see technologies as enabling to the therapeutic relationship, there needed to be alignment between how participants viewed the role of technology in care and in their lives, and how they recognized (or constructed) a good therapeutic relationship. This exploratory work suggests the need to think about how both patients’ and providers’ views of technology may determine whether digital technologies can be leveraged to meet patient needs while maintaining, or building, strong therapeutic relationships.

Digital transformation in the hospitality industry: A bibliometric review from 2000 to 2023

This study reviews the rich yet fragmented literature on digital transformation in the hospitality industry. Using 2527 peer-reviewed English articles published between 2000 and 2023, we employed bibliometric and content analyses to determine the overall performance and research themes in this field. Employing co-occurrence analysis, four pivotal research themes were identified: (1) digital technology adoption, (2) stakeholder outcomes of digital transformation, (3) online purchase determinants, and (4) online review analysis. Subsequently, a nuanced content analysis of these themes unveiled specific subthemes. Digital technology adoption mainly consists of three subthemes: determinants of digital technology adoption, strategies for adoption, and the impact of digital technology adoption on firm performance. Subthemes pertaining to stakeholder outcomes of digital transformation involve service and product quality, stakeholder relationship quality, and stakeholder behaviors/well-being. The subthemes of online purchase (intention) determinants primarily encompass online reviews, price strategies, and website quality. Subthemes within online review analysis center on online reviews’ engagement, contents (and variations), impacts, and coping strategies. This work enhances our understanding of the progress and limitations of research on hospitality digital transformation.

Community-Dwelling Older Adults' Readiness for Adopting Digital Health Technologies: Cross-Sectional Survey Study.

Digital health technologies offer the potential to improve the daily lives of older adults, maintain their health efficiently, and allow aging in place. Despite increasing evidence of benefits and advantages, readiness for adopting digital interventions among older people remains underexplored. This study aims to explore the relationships between sociodemographic-, health-, and lifestyle-related factors and technology use in everyday life and community-dwelling older adults' readiness to adopt telemedicine, smartphones with texting apps, wearables, and robotics. This was a cross-sectional, population-based survey study with a stratified probabilistic sample of adults aged 75 years or older living in South Tyrol (autonomous province of Bolzano/Bozen, Italy). A random sample of 3600 community-dwelling older adults living at home was invited to complete a questionnaire including single items (older adults' readiness to use health technology) and scales (PRISMA-7; Program of Research on Integration of Services for the Maintenance of Autonomy). Descriptive and logistic regression analyses were performed to analyze the data. In total, 1695 community-dwelling older adults completed the survey (for a response rate of 47%). In terms of potential digital health technology adoption, wearable devices were favored by 33.7% (n=571), telemedicine by 30.1% (n=510), smartphones and texting apps by 24.5% (n=416), and assistant robots by 13.7% (n=232). Sociodemographic-, health- and lifestyle-related factors, as well as the use of technology in everyday life, played a significant role in explaining readiness to adopt digital health technologies. For telemedicine, age ≥85 years (odds ratio [OR] 0.74, 95% CI 0.56-0.96), financial constraints (OR 0.68, 95% CI 0.49-0.95), and less than 2 hours of physical activity per week (OR 0.75, 95% CI 0.58-0.98) were associated with nonreadiness, while Italian-speaking participants (OR 1.54, 95% CI 1.16-2.05) and those regularly using computers (OR 1.74, 95% CI 1.16-2.60), smartphones (OR 1.69, 95% CI 1.22-2.35), and the internet (OR 2.26, 95% CI 1.47-3.49) reported readiness for adoption. Community-dwelling older adults display varied readiness toward the adoption of digital health technologies, influenced by age, mother tongue, living situation, financial resources, physical activity, and current use of technology. The findings underscore the need for tailored interventions and educational programs to boost digital health technology adoption among community-dwelling older adults.

Startup growth in pandemic: organizational resilience in an extreme crisis situationCrecimiento de las startups en pandemia: resiliencia organizativa en una situación de crisis extremaCrescimento de startups na pandemia: resiliência organizacional em uma situação de crise extrema

Purpose This study aims to examine the resilience of Peruvian startups during the COVID-19 pandemic using a framework proposed by Lengnick-Hall et al. (2011), in which resilience impacts organizational strengthening. The goal is to identify those characteristics that allowed certain startups to discover growth opportunities amid this crisis. Design/methodology/approach This study analyzed human, social and entrepreneurial capital variables in Peruvian startups using data from a survey conducted in July 2020. Binary logistic regression was used to determine which organizational resources increased the probability of identifying growth opportunities during the pandemic. Findings The findings suggest that human capabilities become secondary in extreme crises such as pandemics. Critical factors for startup resilience include commercial partnerships with established firms, founders’ capital investment, business maturity and adoption of advanced digital technologies. Originality/value This research provides unique insights into startup resilience and growth in Peru during the COVID-19 crisis. The authors observed that business growth during this period was largely unpredictable, with less emphasis on human capabilities. The study highlights the importance of external factors in resilience, the role of collaboration between established firms, the integration of advanced digital technologies and the influence of founders’ investments and business maturity in navigating difficult times.

Advanced Digital Technologies in Unionized Firms

AbstractThis work examines how workplace employee organizations causally affect the adoption of advanced digital technologies in Italy. It does so by using information from the survey “Rilevazione Imprese e Lavoro” conducted by the National Institute for Public Policy Analysis on a nationally representative sample of Italian firms in the non-agricultural private sector in 2018. It shows that workplace employee organizations increase the probability of advanced digitalization by around 15 percentage points per year, and the number of different technologies adopted by 0.41. The empirical strategy follows an IV approach that eliminates simultaneity bias and builds upon a lagged internal instrument combined with a NUTS-3 measure of altruism—namely, per capita blood donations. Results survive when cybersecurity is excluded from the analysis and prove robust when the internal instrument is left alone, combined with an index of tolerance or with propensity score matching.

A pioneering EMR-embedded digital health literacy tool reveals healthcare disparities for diverse older adults.

The COVID-19 pandemic transformed healthcare delivery with the rapid adoption of telehealth and digital technologies to access healthcare. Interventions are needed to ensure that older people in underserved communities do not face new technology-driven healthcare disparities. This article describes pioneering electronic medical record (EMR) embedded tools to assess and support each diverse patient's digital health literacy. We designed and validated a rapid EMR-embedded Digital Health Engagement Tool (DHET) to assess each patient's digital literacy in English and Spanish. We built a separate, EMR-generated auto-scoring function to assess patient use of telehealth and healthcare navigation as recorded within the EMR. Combined, the tools created a complete digital literacy assessment for each patient. We then deployed the tools to conduct a pilot study to elucidate disparities. A total of 112 ethnic/racial diverse older patients were enrolled (mean age was 78, ranging from 57 to 96) years (SD = 8.04). The female participants were 72.3%. Among the participants, non-Hispanic Whites were 47.3%; Hispanic 25.0%; non-Hispanic Asian 19.6%; non-Hispanic others (including multi-race and non-Hispanic Black/African Americans) 8.0%. Digital literacy disparities were revealed for older adults, particularly those over 70 years old, female gender, and those reporting relying on a helper. New EMR-embedded tools enable healthcare systems to assess the ability of patients to navigate and utilize EMR capabilities, such as video telehealth appointments, messaging providers, reviewing labs/radiology reports, and requesting prescriptions. The study identified significant challenges for older patients in navigating EMRs and calls for healthcare systems to better support patient learning.

Investigation on the Willingness and Influencing Factors of Digital Reciprocity among Digital Natives

With the development of China's internet industry and the emergence of new technologies, digital services have been widely utilized, altering production and lifestyles while enhancing societal efficiency. However, the rapid growth of the elderly population has highlighted the issue of the digital divide. To address this challenge, it is crucial to enhance the digital skills of the elderly. The "Digital Feedback" initiative relies on the assistance of young people, who provide solutions, share knowledge, and impart skills to promote the widespread adoption of digital technology among the elderly, thereby reducing the digital divide. By investigating and analyzing the willingness of digital natives to engage in digital feedback, practical references are provided to improve the digital literacy of the elderly and enhance their quality of life. This investigation, combining previous research and semi-structured interviews, employs the UTAUT model and introduces three new variables— "self-efficacy," "intergenerational relationships," and "risk perception"—to construct a model influencing the willingness to engage in digital feedback. A questionnaire was designed for digital natives in Zhejiang Province, and 470 valid responses were collected. Through statistical software analysis, pathways to enhance willingness for digital feedback are proposed, along with suggestions for optimizing solutions to the digital divide among the elderly in the future.

Development Problems and New Paths of Small and Medium-Sized Enterprises under the Background of Digital Economy

This research explores the transformative impact of the digital economy on small and medium-sized enterprises (SMEs) within the global landscape. In response to the digitalization of the economy, SMEs face both opportunities and challenges that significantly shape their development. The study delves into the positive impact of the digital economy on SMEs, emphasizing the role of internet-based technologies in expanding market access, breaking down trade barriers, and restructuring supply chains. However, it also highlights cybersecurity challenges that SMEs encounter, particularly in the context of increased digitalization and the COVID-19 pandemic. The article further investigates how the digital economy fosters innovation for SMEs, enabling them to contribute significantly to radical advancements and non-technological innovation. The research underscores the symbiotic relationship between digital technologies and SMEs' innovative capabilities, emphasizing their role as catalysts for economic growth. Additionally, the study explores how the digital economy helps SMEs optimize their cost structures, achieve revenue growth, and gain access to new markets through digitalization. The article provides a comprehensive analysis of the multifaceted relationship between SMEs and the digital economy, drawing perspectives from market dynamics, cybersecurity challenges, innovation landscapes, and financial optimization. The findings contribute valuable insights for policymakers, business leaders, and stakeholders, advocating for enhanced cybersecurity measures, digital technology adoption, and strategic innovation to foster a resilient and thriving ecosystem for SMEs in the digital age. The article concludes with recommendations for bridging the digital divide, enhancing cybersecurity measures, and promoting digital transformation among SMEs in an adaptive manner.

Evaluating the Feasibility of Digital Twin in Architecture Industry

This review paper examines the feasibility of adopting digital twin technology in the architecture industry. It examines the current state of digital twin technology, its potential applications, drivers, benefits, and challenges, and compares findings with existing guidelines and standards. The study is based on review literature, including industry reports, surveys, and online articles, due to its rapidly evolving nature. The findings are compared with existing guidelines and standards to identify any alignments, gaps, or contradictions between industry best practices and the literature. The overall assessment indicates that the adoption of digital twin technology in the architecture industry is feasible, but significant challenges and barriers need to be addressed. Key factors supporting the feasibility include growing industry awareness, advancements in enabling technologies, and alignment with existing guidelines and standards. However, challenges include the lack of clear industry-wide standards and protocols, data security and governance concerns, and the need for significant investments in digital infrastructure and organizational change. The study concludes that the feasibility of digital twin adoption in the architecture industry is promising, but successful implementation will require a concerted effort by industry stakeholders to address the identified challenges and align with emerging best practices and standards. Key Words: Digital twin, Virtual asset, BIM integration, Digital infrastructure, Built Environments.

Barriers to digital technologies-driven circular economy in the Nigerian construction industry

PurposeThe purpose of this study is to investigate barriers to the adoption of digital technologies (DTs) in the circular economy (CE) transition in the construction industry. The aim is to quantitatively investigate what the barriers to DTs-driven CE are in the Nigerian construction industry.Design/methodology/approachA review of existing literature identified 32 barriers to DTs-led CE. A well-structured quantitative research questionnaire was developed and administered to construction experts using a convenient sampling technique via hand delivery and Google form. The gathered data were analysed using arrays of both descriptive and inferential statistical methods.FindingsThe study revealed that the awareness of the digitalisation of CE is high, but the adoption is low. Five themes of the leading 10 factors responsible for the low adoption of DTs in CE transition in the Nigerian construction industry are (1) finance and demand barrier, (2) data management and information vulnerability, (3) skills shortage and infrastructure challenge, (4) poor government and management support and (5) interoperability and resistance problems.Practical implicationsThis study could be helpful to decision-makers and policy formulators, which would provide an avenue for higher adoption of DTs in CE transition in the construction industry, better performance and environmental protection. It also provides a foundation for further research efforts in Nigeria and other developing countries of Africa and beyond.Originality/valueStudies on the barriers to DT adoption in CE transition are still growing, and this is even non-existent in the Nigerian construction context. This offers a unique insight and original findings by pioneering the identification and assessment of barriers to the digitalisation of CE transition in Nigeria’s construction industry.

THEORETICAL PERSPECTIVES ON DIGITAL TRANSFORMATION IN FINANCIAL SERVICES: INSIGHTS FROM CASE STUDIES IN AFRICA AND THE UNITED STATES

This review paper explores the theoretical perspectives on digital transformation in financial services, with a focus on insights from Africa and the United States. It delves into key theories and models such as the Diffusion of Innovations Theory, the Technology Acceptance Model (TAM), and the Unified Theory of Acceptance and Use of Technology (UTAUT), and their application to understanding the adoption and impact of digital technologies in financial services. The paper highlights the challenges faced by financial institutions, including regulatory hurdles, cybersecurity threats, and technological disparities, while also discussing the transformative opportunities digital transformation presents for enhancing service delivery and financial inclusion. A comparative analysis reveals how these theoretical frameworks apply across different regions, emphasizing the need for continuous theoretical development to navigate the evolving digital financial landscape. Keywords:  Digital Transformation, Financial Services, Theoretical Perspectives, Comparative Analysis.

Analyzing consumer perceptions and adoption intentions of central bank digital currency: a case of the digital rupee

PurposeThis paper aims to comprehensively analyze the factors influencing the adoption intentions of the digital rupee, a digital currency, among users in India.Design/methodology/approachDrawing upon the Technology Acceptance Model (TAM), the study examines the relationships between cognitive beliefs (perceived usefulness, perceived ease of use, perceived trust, perceived self-efficacy, perceived cost and awareness), affective belief (attitude) and adoption intention of the digital rupee. The study uses a structured questionnaire to collect primary data from 1,707 respondents, which are then analyzed using structural equation modeling.FindingsThe results indicate that perceived usefulness and perceived ease of use significantly impact users' attitudes toward the digital rupee, as well as their adoption intentions. The findings further reveal that perceived trust, perceived self-efficacy, and awareness positively influence attitude and adoption intention. On the other hand, perceived cost exhibits a negative effect on attitude and adoption intention. These results provide empirical evidence on the factors that shape users' attitudes and intentions toward adopting the digital rupee.Research limitations/implicationsThe research methodology used in this study ensures rigorous data collection and analysis. The structured questionnaire enabled the collection of detailed information from a large sample of respondents, allowing for robust statistical analysis. The utilization of structural equation modeling facilitated the examination of complex relationships among variables, enhancing the reliability and validity of the findings.Practical implicationsThe study's findings offer practical guidance for policymakers, financial institutions and researchers in shaping digital currency regulatory frameworks, tailored financial services and further exploration of adoption dynamics.Social implicationsThe research has social implications by potentially influencing the way individuals and communities in India engage with digital currencies, impacting financial inclusion and digital economic participation.Originality/valueThis research contributes to the understanding of the adoption of digital currencies in India and provides valuable insights for policymakers, financial institutions and researchers in the field of digital finance and technology adoption.